In 2004, J. Crew had a decision to make. Their retail sales had been sagging but they wanted to pursue their own line of wedding dresses. They decided to jump in with their first simple dresses appearing in several of the catalogs. A risky venture? Yes, but “nothing ventured, nothing gained.” J.Crew’s choice was brilliant. They gained not only stable footing financially but also an audience of enthusiastic brides!
J.Crew’s 2004 catalog included this wedding dress- cream colored French lace with spaghetti straps, a scalloped front and back necklines. Check out the groom’s jacket and shorts!